Tuesday, April 20, 2010

DDI Not Alone in Optimism for 2010

Distinctive Designs is not the only company feeling optimistic as we move through the Spring of 2010.  Read the following article from Susan Dickenson of Home Accents Today magazine to find out why and to learn DDI's strategy for keeping up the positive momentum for Distinctive Designs, our clients and our industry partners.

Permanent botanicals springing back to life

Residential business finally picking back up

By Susan Dickenson -- Home Accents Today, 4/1/2010

Things are looking a little greener than they were a year ago for permanent botanicals manufacturers who are reporting, along with steady sales increases, optimism and a bit of relief as they head into the summer markets.

Some of those interviewed for Home Accents Today's annual business update on the category said that while buyers were noticeably "less impulsive" than in years past, they were pleasantly surprised by increased order-writing at the winter markets. Others said that new business internationally and in the corporate, hospitality and health care markets has helped offset softer residential demand, which is beginning to pick up again.

Almost all of the vendors say their main challenges lie overseas, where factory labor shortages and price increases have sent them on a hunt for new manufacturing talent and supply sources — but they like what they're finding.

"We're finding surprisingly creative product improvement coming out of these tough times. During a recent sourcing trip overseas, I saw dramatic technical enhancements in natural-looking small to large floor plants and amazingly natural artificial trunks, stalks, limbs and foliage," said Thomas C. Hoffmann, vice president of sales and marketing for Distinctive Designs, who added that innovation is no longer restricted to China. "Manufacturers in all the source countries recognize they must deliver more style and innovation at a lower 'value' price."

Distinctive Designs, which picked up its sixth ARTS Award for permanent botanicals earlier this year, has spent more than three decades establishing relationships with component manufacturers in Asia, Europe, and North and South America, something Hoffmann doesn't discount.

"We know from long experience which manufacturers produce the most creative, high-quality and durable products," Hoffmann said. "We also know who can deliver quality and quantity in the timeframes we and our customers require. Those kinds of trusted relationships are extremely hard to replicate, and particularly important in this economy when a lot of manufacturers have gone out of business."

Permanent botanicals have always been offered at floral and home decor vendor Melrose International, though two years of sourcing challenges have led the company to trim its product offering in the category. However, Melrose Vice President Brad Gullion said the company had an "unbelievable January at the shows" and that could soon change.

"Don't misunderstand, we still have plenty of permanents but have scaled back quite a bit. Thanks to the foresight of our buyers we do see a major comeback in this category," Gullion said. "We've lost quite a few competitors and have found some interesting new factories that have the quality we demand and pricing that can make our customers successful. We experimented with some pre-mades from these factories in our 2010 fall and Christmas line and had amazing results. I think we will be stepping back into the permanents quite a bit more heavily with the new spring 2011 line which will premiere at the summer shows."

At Sioux Falls, S.D.-based Sullivans, sales are also up from 2009. Elaine Deelstra, national marketing director for the florals and accessories manufacturer, said permanent botanicals are performing strongly as a product line, with the greatest challenges coming from "just importing itself, with substantial changes in duty and finding competitive shipping rates."

Deelstra said Sullivans sets itself apart from other vendors with variety and quality. "We also pay particularly close attention to the realism projected in our product... We have found that our customers are looking for products that are botanically correct in form and color."

At Diane James Designs, where arrangements are made to order in Connecticut, co-CEOs Carolyn James McDonough and Cynthia James Matrullo said securing high-end stems from U.S. importers continues to be an issue "since they do not want to stock large inventories of expensive flowers. Also, since the importers are ordering less inventory, it is taking longer for them to fill containers to ship to the U.S. so deliveries have been extended from three months to six months."

Despite that, Diane James continues to introduce two new collections a year and maintains a lead time of "five days rather than five weeks." The vendor has had a strong 2010 thus far, and expects it to continue. "We feel that silk flowers are a bit more resilient in a recession since people tend to look for alternatives to fresh when budgets are cut," McDonough said.

Like Deelstra, McDonough and Matrullo stress that realism is key. "As younger generations are buying and decorating homes, the stigma of silk flowers — a lot were truly awful 30 years ago — is being overturned by the beauty and quality of our product."
McDonough said her customers' floral preferences tend to be regional. "While the East Coast loves garden flowers (roses, hydrangeas and peonies), the warmer climates tend to like orchids and more tropical plants, and people in the West like sunflowers."

Diane James Designs recently signed a licensing agreement with the Winterthur Estate and Museum in Delaware, and McDonough said the company is seeing more international business. "Since we introduce new designs every season, we are continually evolving as a business so product extensions are not out of the question."

New to the category this year is Tulsa, Okla.-based Imax Worldwide Imports. The home accents manufacturer enjoyed a successful debut of its first permanent botanicals line in January and will add more plants this summer. Sonja Wagoner Urich, the company's creative director, said the idea is to increase Imax's appeal as a one-stop shopping place and to encourage customers who might not previously have bought in the category to give it a try.

"We focused our botanicals introduction on value — remarkable quality at a value price point. Rather than complex silk arrangements or drop-in stems, our items are potted plants that are weighted in 4-inch to 6-inch pots that can be easily placed in a decorative container," including many of those sold by Imax.

At Melrose, Gullion said the designers are always thinking of the florist. "You will find that almost all of our pre-mades and wreaths have florist foam in them. This allows the item to be sold as is, or the retailer or customer can add to the design to give it a more personal touch." Melrose also offers videos and instructions for customizing the designs on its Web site.

"Because we sell to all parts of the United States we have to give the retailer the ability to be unique in their area or a customer to have a unique design in their home if they live in a small town," Gullion added. "Our designers create unbelievable showrooms that draw a retailer in. We want to share that with the retailer and inspire and teach them, not just take compliments and awards."

Distinctive Designs' Hoffmann stressed the importance of paying close attention to the distinct needs of each customer and market segment. "We understand the various customers we serve — homes, workplaces, hotels, hospitals, resorts, retirement communities — and the variety of organizations that serve them. The designers, furniture stores, specialty stores and other accessory suppliers that serve those environments are our partners and channels to market."

In addition to making sure there's a broad selection for customers to choose from, Hoffmann said their different needs also must be considered. "Our contract design partners serving hotels, resorts and retirement communities need larger and more durable products for high-traffic areas. Safety, maintenance and things like fire-retardancy are more important in public environments. They also need accessories for outdoor areas around pools, outdoor dining areas, and rest areas to coordinate with their interior design specifications. We have been working with our source manufacturers to ensure that Distinctive Designs has the right components and products to serve all of the various customers and channels that rely on us for our well-known designs, quality and innovation."

Getting those products to market with minimal transit damage and disarrangement is also important — and no small feat, according to Hoffmann. "Over the years we've innovated manufacturing and packaging processes that enable us to take highly creative works of three-dimensional floral art, mass-produce them to exacting standards and package them to arrive at their destinations in the same beautiful condition in which they leave our production line."

Going forward, Hoffmann said his company is optimistic. "Part of that is because our channel and market strategy helps immunize us from the sections of the economy that aren't doing as well as others, and we're continuing to see growth in select areas of the market.

"We're also sensing a softening of budgets for our types of products across markets, because I think people are getting tired of the austerity that the economic recession has inflicted. Decorative accessories — especially florals, plants and trees — can economically and dramatically change the look, feel and character of any living or work space."

Imax's new permanent botanicals line includes the Red Guimania, measuring 25 inches tall and retailing for $80.

Friday, April 9, 2010

What's Cool and Hot in Design for Spring 2010!

With the April High Point Market rapidly approaching on the home furnishings side of our business and HD Expo coming up in May on the hospitality and commercial side, my designers and I have naturally been deeply immersed in thinking about the design trends, colors and styles that are most in demand as 2010 warms up from a cold winter (and from a cold economy).

We’re seeing the realities of tight budgets and frugal thinking combine with the normal human desire for something “new” play out in some interesting ways. Our hotel, resort and entertainment clients seem to be trending toward more simple designs, clean lines and natural-looking materials as “minimalist” takes on new meaning this year. Hospitality, healthcare, office space, and other commercial clients are requesting oversized, but simple florals, trees, vases and urns to fill large spaces in indoor and outdoor design-scapes.

In terms of color, the blue side of the color wheel has been drawing our attention a lot lately ... we think, for multiple reasons. Our component suppliers have been delivering absolutely gorgeous and breathtakingly real hydrangeas, delphiniums, alliums, orchids and snapdragons in vivid blues from cobalt to navy, cerulean to aquamarine. Combine that with some the most beautiful blue glass bowl, vase and urn designs we’ve ever seen and we’ve got an almost endless ability to be creative in blue.

Blue also tends to be one of those colors that delivers valuable effects beyond beauty. I recently read an article in which Melanie Coddington of Coddington Design (who was recently named one of House Beautiful's 20 interior designers to watch) said, "In the last year, people were looking to be calmed and comforted by interiors." I think that’s really true and d├ęcor done in blue themes can definitely have a calming and comforting effect. Perhaps that is another one of the reasons we’re currently seeing so much blue across the design landscape.

Of course, it’s a big world and there are still plenty of people who want traditional looks, classic designs, flamboyant styles and every other design theme under the sun. But for spring 2010, the dominant themes we’re seeing in home, office and commercial environments include clean and simple designs, natural-looking materials, over-scale sizes and (of course) lots of blue!

Friday, March 26, 2010

Frugal Decorating: The Value of Accessories in a Down Economy

One of the best ways to add style and freshness to any room decor is through creative use of decorative accessories. This is true any time, but even more so when money is tight. During tough economic times, money may not be available to purchase large furniture items like couches, tables, chairs and credenzas. But a few of the right floral arrangements, plants, trees, candle holders, ceramics or other accessories can have a dramatic impact on the look and feel of a work or living space.

There are literally unlimited ways that interior designers, contract designers, furniture retailers and their clients can express creativity, create exciting themes, update designs, and transform old into new by using decorative accessories as their palette. When budgets are limited, accessories provide the perfect outlet to keep living or work spaces fresh, up-to-date and ever-changing. Accessories allow us to feel abundant in at least one area of our lives while the rest of the world is screaming "frugal".

As always, we're interested in your thoughts about how to bring the best value to our clients during tough economic times. Comment on this post and share your stories and unique approaches.

Wednesday, January 20, 2010

Distinctive Designs wins its 6ths ARTS award for "Best Permanent Florals" manufacturer

Distinctive Designs won its 6th ARTS Award as Manufacturer of the Year in the Permanent Botanical product category at the 21st ART AWARDS Gala held at the Grand Pavilion of the Trade Mart in Dallas, Texas Saturday night, January 16th!

After winning its 5th ART Award in 2003, Distinctive Designs was inducted into the ARTS Hall of Fame, but as a condition of induction was ineligible for nomination for the Award for the succeeding three years. It’s not widely known that Hall of Fame inductees have to sit out the competition for 3 years. Winning our unprecedented 6th Award shows the industry that we’re still here and still on top! Only 7 manufacturers have been inducted into the Hall of Fame in the 21-year history of the Awards! Very few of those have won a 6th time!

The ARTS Awards is an annual collaborative effort by Dallas Market Center and the Accessories Resource Team (ART) to recognize the best in the decorative accessories industry. Receiving an ARTS Award is the most prestigious honor for outstanding achievement in retailing, manufacturing, sales representation and product design. Consumers have even begun to recognize the significance of the ARTS Awards, as they represent that a winner is considered the best in his or her category.

Distinctive Designs is proud of it's achievements in the Permanent Florals category and will continue to strive to be the industry leader. If you are interested in our product line, or in becoming an authorized Distinctive Designs reseller, you can register here.

Monday, December 21, 2009

Distinctive Designs, Inc. will be at the AmericasMart showcase in Atlanta

Distinctive Designs, Inc is proud to announce that we will once again be at the AmericasMart Atlanta showcase.

AMERICASMART ATLANTA is an order-writing facility, and is the largest permanent wholesale marketplace of its kind. Open daily, our uniquely integrated buildings house ten complete product centers and 30+ temporary collections. As the leading international source for consumer goods, AMERICASMART remains unmatched in convenience, amenities and professionalism, making it no surprise why more exhibitors call AMERICASMART essential to their business.
For nearly 50 years, AmericasMart has helped thousands of companies achieve sales success. How? We’re committed to our customers. As an AmericasMart exhibitor, you’ll have access to the world’s top retailers and enjoy personal service from our dedicated staff. Select your area of interest below to learn more.

Since July 1976, DISTINCTIVE DESIGNS has exhibited at the Atlanta Merchandise Market. Our Atlanta showroom located on the 12th floor of the Atlanta Merchandise Mart (AMM) Building, space 12D8 / E2 . The 12D8 / E2 showroom displays over 2,500 square feet of our finished florals, botanicals and Waterlook® arrangements as well as floor plants, trees and some containers. Our showroom is open daily as well as during the major January and July markets.  It is also open for seasonal markets.

HOURS: Our 12D8 / E2 showroom is open to the trade 10am to 4pm, Monday through Friday.  Please contact Larry Wyatt, our showroom manager, for more information or to arrange an appointment.
MARKETS: The Atlanta Merchandise Market holds major markets in January and July.  Seasonal markets are held in March and September.

Phone: (404) 215-9975

Monday, November 23, 2009

Keeping up with Distinctive Designs and the Market Showcase Best Sellers

First of all, we would like to remind you all that our latest promotion is still ongoing. The High Point Market Best Sellers sale is still ongoing. You can click here to see the items included in this sale for the High Point Market Best Sellers.

Also, with the holidays fast approaching you may want to stop by our Seasonal Section to check out the latest in permanent floral designs for the holiday by Distinctive Designs, Inc.

Lastly, we've had several requests from people about how to follow us on the web outside of our blog. Well, we've put together a list for you. By clicking on the names of each section, you will be taken to the respective pages.

Thursday, October 8, 2009

High Point "Market Specials" Preview

High Point "Market Specials" Preview!

Order Now at Market Special prices! All items reduced!

See many more Market Specials at our huge High Point
showroom, Space 4A, C&D Building, October 17 - 22!

  • Free Floral with $750 Market Order!
  • Free Buyer Breakfast and Lunch Daily at C&D Bistro!
  • Opening Night Block Party featuring complimentary food, libations and live entertainment, corner of Commerce & Elm, Saturday, 6:30 - 8:30 p.m
  • Relax, recharge and enjoy complimentary "Peacock" Martinis, Natty Greene micro-brews, flavorful wines and hors d'oeuvres in C&D's Peacock Lounge 4 to 7 daily. Space 4K (right around the corner!)
  • Hors d'oeuvres, refreshments and Bellinis daily in our showroom!
  • Free Wireless Access building-wide.
Login and Order Now

Preview Market Specials